Do You Cut Fees To Attract New Business?

Entering a price war is a path to self destruction…

“Well, the large supermarkets have price wars,” you say!
Sure they do, on a handful of their 50,000 plus items…

When you’ve only a handful of products/ services, cutting your fees/prices can have a HUGE negative impact on your bottom-line.

By focusing on price rather than VALUE, you’re inviting people to shop around and compare prices
[More about fees here ==> “Is Your Fee Structure A Fear Around Money?”]

Where’s the value proposition in your service?

Do you know how much people will pay for [perceived] value?

What makes your service unique?

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