Entering a price war is a path to self destruction…
“Well, the large supermarkets have price wars,” you say!
Sure they do, on a handful of their 50,000 plus items…
When you’ve only a handful of products/ services, cutting your fees/prices can have a HUGE negative impact on your bottom-line.
By focusing on price rather than VALUE, you’re inviting people to shop around and compare prices
[More about fees here ==> “Is Your Fee Structure A Fear Around Money?”]
Where’s the value proposition in your service?
Do you know how much people will pay for [perceived] value?
What makes your service unique?